About Products Experience Visit Contact

Atlanta's West End

Every loaf tells a story.
Yours starts here.

Handcrafted breads, delicate pastries, and a carefully curated selection of pantry essentials — all under one roof on Chappell Road. This is food made with intention, served with warmth.

526 Chappell Rd NW, Atlanta 30318
Mon–Sat: 8:00 AM – 8:00 PM
Freshly baked artisan bread displayed on a rustic wooden surface at Hiz & Herz Lounge
Scroll to explore

Our Story

Built on patience,
rooted in community.

Hiz & Herz Lounge was born from a simple conviction: that the best food comes from people who care deeply about what they make. Located in Atlanta's West End, our lounge is more than a bakery — it's a gathering place where artisan breads meet a curated grocery experience.

Every sourdough loaf is fermented slowly. Every pastry is shaped by hand. Every item on our shelves is chosen because we'd proudly serve it to our own families. We believe that what you eat matters, and that shopping for your pantry should feel as nourishing as the food itself.

Warm interior of Hiz & Herz Lounge with artisan bread displays
Close-up of artisan sourdough bread at Hiz & Herz Lounge Fresh pastries arranged on a display counter

What We Offer

From our oven
to your table.

Artisan sourdough loaves cooling on a wooden rack

Artisan Breads

Slow-fermented sourdoughs, rustic country loaves, and specialty flours — baked fresh daily with organic ingredients.

Butter croissants and delicate pastries on a marble counter

Pastries & Desserts

Flaky croissants, layered danishes, and seasonal sweets — each one crafted by hand with French technique and local inspiration.

Curated grocery shelves with specialty oils, vinegars, and pantry staples

Curated Grocery

A thoughtfully selected pantry — artisan olive oils, small-batch preserves, imported cheeses, and everyday essentials done right.

Coffee and baked goods at the lounge counter

Lounge & Café

Pull up a chair. Enjoy a carefully pulled espresso or a single-origin pour-over alongside a fresh pastry in our warm, inviting space.

Baker shaping dough by hand in the Hiz & Herz Lounge kitchen

The Experience

More than a store.
A place to linger.

01

Baked with intention

No shortcuts. No mass-production timelines. Our breads ferment naturally, developing flavor and texture that you can genuinely taste.

02

Curated, not crowded

Every product on our shelves earned its place. We select for quality, provenance, and the stories behind the makers.

03

A neighborhood anchor

We're proud to serve Atlanta's West End — a community that values connection, authenticity, and food that feels like home.

"The kind of place where you leave with more than you came for — better bread, better ingredients, and a reason to come back tomorrow."

— A regular, Hiz & Herz Lounge

Visit Us

Come find us
on Chappell Road.

Address

526 Chappell Rd NW
Atlanta, GA 30318

Hours

Monday – Saturday
8:00 AM – 8:00 PM

Get in Touch

We'd love to
hear from you.

Have a question about our products, want to place a special order, or just want to say hello? Drop us a line and we'll get back to you as soon as we can.

Is this your business?This is my business